The Rise of Immersive Theme Park Experiences
Immersive theme park experiences have transformed the entertainment landscape. They offer visitors more than just rides; they provide interactive attractions and virtual reality adventures. The introduction of interactive wands at Universal’s Wizarding World of Harry Potter in 2014 was a turning point1. This innovation has opened doors to even more immersive experiences, like Disney’s Star Wars: Rise of the Resistance. It’s hailed as the most advanced ride in the industry1. These immersive experiences are gaining traction, with designers drawing inspiration